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Necessity of 3d visuaisation

3D Visualization is a powerful tool that enhances the communication between designers and their clients. This allows a client to fully and quickly understand the objectives of the designer.

Computer generated renderings (CG)

Also known as photo-real renderings, complex 3d modeling and rendering software is used to create life-like images. These are normally done for presentation, marketing and design analysis purposes. Architectural 3D models are to the right proportion, scale and even use real life textures, materials, colour and finishes. Photoreal renderings come in various types specific to their particular use:


  • Still renderings
  • Walk through and fly by animations (movie)
  • Virtual Tours
  • Panoramic Renderings
  • Light and Shadow (sciography) study renderings
  • Renovation Renderings (photomontage)
  • and others


3D photoreal renderings play major role in real estate sales. It also makes possible to take design related decisions well before the building is actually built. Thus it helps experimenting with building design and its visual aspects.